European Fashion Project (HERA)



Fashion is often studied from a purely theoretical perspective, from a costume history or dress history viewpoint, or from a popular media-driven vantage point. 'The Enterprise of Culture: international structures and connections in the fashion industry since 1945' breaks new ground, using the fashion business to examine how various types of cultural encounters – between 'core' fashion cities such as Paris and London and “peripheral” areas such as Sweden and Scotland, between style labs and the high street, and between fibre makers, clothing manufacturers, and retailers – stimulated innovation, and created a new and competitive industry. This European Union-funded project involves researchers from the universities of Leeds, Erasmus Rotterdam, Oslo, Newcastle, St Andrews, and Heriot-Watt, and from the Victoria and Albert Museum and the Centre for Business History Stockholm.

More information is provided on HERA homepageCopyright 2017 // Alle Rechte vorbehalten // European Business History Association